Footwear trends from Pitti Immagine: Pantone Universe


Though there’s still a bit to go with this one, for a trend-conscious audience it’s time to start preparing already for the next summer, at least in the fashion world, who is tempting us for some time already with its SS’17 arrivals. While visiting Pitti Immagine’s Pitti Uomo fashion event this summer in Firenze, one of the areas that really stood out for me, was the pavilion of trendy footwear.

One brand that got me mesmerized by their striking colors, was Pantone Universe, especially for its trendy and comfy sneakers. Pantone Universe as a brand is being known already for some time for its bold use of colors for different accessories, but a while ago they also introduced a footwear line. The brand’s philosophy is naturally to be big in colors – or as their credo says „Let Colors Rule“ – and that they really do also for SS’17, from bright yellow Solar Power model to my personal favorite Blue Atoll, the color of which you can easily guess. As the brand believes that the colors influence our choices in life – including the choice of shoes – , they have chosen names that really celebrate the very spirit of summer holidays. And actually, aren’t they right about that?!







Other than offering a touch of color therapy, the sneakers of Pantone Universe are also very light. Interesting touch is being added by the paint brush technique, applied either as a grading color pattern or as a brush stroke detail to highlight the upper details of shoes.
Rather than emphasizing the seasons and women/men models, Pantone Universe has chosen the capsule collections approach, evolving around timeless models with both men and women sizes available. Especially it’s the case with their sneakers in metallic leather or urban sandals with a modern twist.





Finding interesting combinations between the fashion brands of different origin is something that can be truly inspirational. So when I first heard the name Pantone Universe, my mind naturally went to Tanel Veenre’s Jewellery (TVJ by Tanel Veenre) and to the two of his latest trend collections – Pantone Flies and Voodoo Paradise in their rainbow colors. What a perfect match!

TVJ Voodoo Paradiis (11)_


Photos: Pantone Universe & Tanel Veenre

Tags: , , , , , , , , , , ,