Footwear Trends from Pitti Immagine: Alberto Guardiani


Alberto Guardiani is a brand that has always managed to fascinate me in the best possible way. Coming from the land of great craftmanship traditions, one of the Italian footwear’s flagship brands has managed to masterfully unite its roots of great handicraft, taste for stylish materials and the hunger for innovation. The Italian luxury footwear brand, founded in 1947 by Dino Guardiani in Montegranaro – a little city in the very heart of the country’s shoemaking traditions -, has recently introduced the third generation of Guardianis to the family business, giving in 2015 the creative coordination of its women’s line to Serena Guardiani, daugther of the current company directors, Alberto and Rossella Beato Guardiani.

Exactly Alberto Guardiani was the one, who revived the company and gave the brand a new breathing in 1980s, together with his wife and co-director, Rossella. Since then the brand has been associated by the fashion media and style bloggers wordlwide with Italian luxury, attention to details and distinctive style. At the same time the brand has managed to stay not only in tact, but ahead of the current trends in the fast changing footwear market, being much celebrated for some of its special creations like the lipstick heel shoe or the flutterby shoe, inspired by the shape of the mystical butterfly.

This summer the brand presented in Pitti Uomo fashion fair in Firenze its new Spring-Summer 2017 collections for men, as the women’s line will have to wait till Milan FW, later in September. In its new men’s collection the brand is taking its innovative approach even a step further, as its distinctive traditional craftmanship has been paired with bold colors, daring materials and interesting details. Perhaps the most distinctive feature is the added functionality – we are not talking about a sneaker, but a footwear that combines functional sporty sole with a refined elegant upper. Something for a gentleman, who prefers to have both – style and functionality.

Alberto Guardiani SS2017 Outsider

Alberto Guardiani SS2017 Sweet Love

Alberto Guardiani SS2017 Clayton

Among our favorite SS’17 Alberto Guardiani’s newcomers for men are the strong spirited Outsider in royal blue calfskin with its rubber sole and distinctive camouflage fringe, the modernized timeless classic Sweet Love with its slender silhouette and a casual note added by a natural rope and the Clayton, one of the evergreens of the brand, in its two-tone upper and white rubber sole, again having a distinctive detail added by using a natural rope. A strong fashion statement piece indeed.

For those, who don’t compromise on style also in gym, the brand’s Berk and Circus models are offering a tasty combination of an athletic shoe and a slender urban-style model.

Alberto Guardiani SS2017 Berk

Alberto Guardiani SS2017 Circus

And finally, the Stripes. Something for the genderless trend lovers, as though it was originally designed for Him, it comes also in sizes fit for Her. Seriously in love.

Alberto Guardiani SS2017 Stripes

Photo credits: Alberto Guardiani

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