Biki – the style creator of diva Callas

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Elvira Leonardi Bouyeure, with the artist name Biki, was one of the most noted names of the ‘50s fashion scene in Milan. The majority of her affluential clients were tightly connected to the famous La Scala opera theatre and the Milan’s culture circles. Style-wise, we see in her designs the elegant Milan lines meeting the luxurious haute couture influence of the alta moda di Roma school, coming together in a mesmerizing symbiosis. Among many other things, Biki is known as the creator of the famous style of the opera diva Maria Callas, making her one of the best ambassadors of Italian fashion and style of the era.

Elvira Leonardi Bouyeure, kunstnikunimega Biki, on ‘50ndate Milano moemaailmas tuntud nimi. Suur osa tema klientidest on seotud La Scala ooperiteatri ning sealsete kultuuri- ja muusikaringkondadega, mistõttu kombineerib tema looming ka milanoliku kantava kõrgmoe minimalistliku elegantsi ning Rooma alta moda koolkonnast mõjutatud luksusliku kõrgmoe joone. Bikit tuntakse maailmas muuhulgas kui moeloojat, kes lõi ooperidiiva Maria Callase stiili ning viis seeläbi sõnumi Itaalia moest rahvusvahelisse meediasse.

Photo credentials: ’50s Italian fashion magazines Novita’ and Bellezza, Accademia di Costume e di Moda Roma

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